From The Desk Of Jack
Coeur d'Alene, Idaho.
I've been building e-commerce stores since 1995. Either implementing new software or optimizing successful brands.
Early on I attempted many of my own e-commerce brands but could never figure out the keys to success. Sure I could catch small wins here and there, but I couldn't figure out how to create a winning brand from scratch. Until....
It wasn't until I began studying successful product brands that I discovered the similarities between every successful product.
Without a product offer that extinguishes customer fears and social proof to agitate excitement you won't be selling anything.
I discovered how to convince people to buy a product. Amazing product descriptions are not about the product, they're all about the customer.